I designed this landing page as a packing list for Banana Republic’s 2018 summer collection for men. Every season, BR puts out an editorial landing page for the campaign; this one was shot in the badlands of Bardenas Reales, Spain.

Each packing list section navigates shoppers to either shop the product category or the featured product as part of an outfit. The tricky part is to balance showing product moments with the campaign story-telling. To keep users scrolling, I worked closely with our developers to add a parallax effect upon scrolling down the page. I had to recreate what the parallax looked like on the video above using After Effects.